Radio Promotion

Radio Promotion

Steam Music, in collaboration with Gordeon Music Promotion and PEP Medienservice (both some of Germany's leading music PR companies), is offering nationwide radio publicity services for individuell tracks, EP and albums. We work all kind of genres and we guarantee to generate maximum exposure for the artist and labels we work with.
WORKING SCHEDULE:
  • Consulting on radio PR and related opportunities incl. goals for the release. Suitability assessment for radio.
  • Tailor-made support with the radio single selection, incl. editing the track according to German radio formats.
  • Setup of customized timing according to clients requirements.
  • Targeting of the relevant operating areas (media control stations, college and leftfield radio, online radio, special broadcasts, cultural radio formats) and the associated goal (appropriate placement in any format-relevant areas).
  • Digital mailout to a selected amount of radio station via MPN and DISCO
  • Personal presentation to all responsible editors of public, private and independent radio stations and to other permanent presence of the artist through written updates, phone acquisition, and on-site processing
  • Active airplay plugging in all relevant areas, daytime and evening programs and related special shows, depending on the genre with appropriate airplay charts positioning
  • Acquisition of interviews- and station tours, raffles etc., as well as live performances corresponding with promotional tour (including search for possible radio presenters).
  • bi-weekly written reporting
  • airplay monitoring by WARM
  • The campaign will last eight weeks for each release. The promotion starts with the digital release, due to Spotify rules.
  • Territory: Germany